DESIGN + UX

HICKIES Website Redesign

HICKIES reimagines the shoelace and it was time to reimagine the digital storefront. Together with the Marketing, Ecommerce, IT teams as well as the cofounders, I designed and rethought the user experience for HICKIES.com and its 6 subsidiary websites. Utilizing data and a mobile first approach I designed the website to be as simple as possible while maintaining our recently refreshed brand guidelines in order to increase the average order value and conversions.

Desktop_Homepage.png

UX Flowchart

UX-FlowChart_WholeWebsite.jpg

UI Style Guide

Desktop.jpg
Desktop-1.jpg
Desktop-2.jpg
Bundle Set - Navigation - Mobile - 1.5.jpg
Mobile - Homepage.jpg
Bundle Set - PDP - Mobile - 1.8.jpg
Bundle Set - PDP - Mobile - 1.11.jpg
Mobile - Order Lookup - 1.5.jpg
Mobile - Order Lookup - 1.6.jpg

Being that color is the DNA of HICKIES it was only right to inject it across the design.

Desktop - Order Lookup - 1.1.jpg
Desktop - Order Lookup - 3.jpg
Desktop - Order Lookup - 1.21.jpg

Bundle Builder

To create more visibility to our up-sell promotions a new experience was created to maximize customizability and average order value.

Bundle Set - Builder - 1b.2.1.1.1.1.1.1.1.jpg
Bundle Set - Builder - 1b.2.1.1.1.jpg
Bundle Set - Builder - 1 .1.2.1.jpg
Bundle Set - Builder - 1c. Mix & Match.jpg
Bundle Set - Builder - 1c. Mix & Match.1.1-1.jpg
Bundle Set - Builder - 1c. Mix & Match.1.1.jpg
Bundle Set - Builder - 1c. Mix & Match.1.1.1.jpg
Next

Digital Advertising